In 2009, Europe was witness to an incredibly innovative marketing act. Disney, to promote their 2009 release Up in Europe, teamed up with a famous balloon marketing business to make a real balloon with an undercarriage that looks exactly like the house in the film . The whole building and construction of the balloon itself can be dealt with as an engineering genius, and it took over 6 months to finish! The greatest surprise was the one Disney had actually planned for their London promos- they flew the balloon right under the Tower Bridge! The act was much spoke about and reported in global media.
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